Triptease
What's the most tempting escape from the cold? A warm-weather getaway.
Enter Triptease—a playful campaign designed to remind flyers that booking a sunny retreat is effortless with JetBlue.
We launched a series of videos across JetBlue’s social channels, tempting travelers with unbeatable fares to 30+ destinations.
Influencer Partnership
We teamed up with Trevor Rainbolt, the renowned Geoguessr expert, and invited JetBlue travelers to submit photos of their in-flight window views, challenging Trevor to pinpoint their destination below.
We took it a step further and tasked users with testing their own destination-guessing skills via Guess-tination—a special interactive game where they could compete live as Trevor hosted on Twitch.
GCD: Cassandra Anderson // CD: Mussashi Shintaku // AD: Din Terpuni // CW: Lindsay McParlane