Lipsteak
For April Fool’s, we teased a limited-edition lipstick line inspired by steak temperatures.
Press: ADWEEK / Entrepreneur / USA Today / AdAge / Forbes / Campaign US
On social, we polled users as to which Lipsteak shade they’d choose.
Some people were excited to look like a delicious entree…
While others couldn’t fathom the juiciness behind the shades.